What Is The Best Way To Generate Leads

You’ve already heard this - your network is your net worth. But what network actually is?

Network represents a number of people we know both in our personal & business community that we can call at anytime and ask a question or for a favour, advice or job recommendation. Or we can call them to tell them that there’s some open position in that big company that was made for them. Or to ask them which marketing agency should we hire.

You see, the possibilities about what you can do with your network are endless. You can help them, and they can help you. The more people you know, there will be more opportunities for you to ask for a help/advice or offer some help/advice.

In order to build a network, it’s not just about going to events and collecting paper business cards, and then adding all those people on LinkedIn. It’s about meeting the right people, sharing your knowledge and ideas with them, talk about potential partnerships, offer your expertise to a wider audience, and have a right tool to collect all those informations in one place.

That’s why today we’ll talk about the best ways to generate more leads.

By the way, if you’re just heading to some event, check 18 best advices on how to meet more people. 🔥

Source: brandtalks.org

1️⃣ Why Lead Generation Is So Important

Lead capture refers to collecting information about potential customers or leads who have shown interest in your products, services, or brand. The information typically includes their contact details, such as names, email addresses, phone numbers, and sometimes additional data like company names or job titles.

Lead capture is a fundamental component of both online and offline marketing efforts, and it plays a critical role in building and maintaining a customer base.

Moreover, by effectively capturing and nurturing leads, businesses can increase their chances of turning potential customers into loyal clients.

Attending conferences can be a valuable opportunity for businesses to generate leads and expand their network.

With a diverse range of attendees, industry experts, and potential clients all in one place, conferences offer numerous benefits for lead generation:

• Showcasing products or services - Engage with potential customers directly and demonstrate the value and unique features of your offerings. ✅
• Fostering networking opportunities - Connect with like-minded professionals by participating in panel discussions or attending networking events. ✅
• Getting valuable insights and knowledge sharing - Attend conferences to enhance industry knowledge and also position businesses as thought leaders within their field. ✅
• Building relationships on a personal level - Actively engage with attendees during breaks or social events and establish trust. ✅

Capturing leads at events is crucial to any successful marketing strategy.

Furthermore, whether you're attending a conference or local networking event, the potential to connect with prospects and turn them into valuable leads is immense.

However, capturing leads isn’t as simple as collecting business cards and hoping for the best.

Lead capture begins when someone interacts with your business by visiting your website, signing up for a newsletter, attending an event, or filling out a contact form.

Therefore, these potential customers are already engaged with your business in some way, making them more likely to convert into paying customers. Once a prospect expresses interest, you collect relevant information to identify and contact them later. By collecting data on leads, you can segment them based on various criteria, such as demographics, interests, or behaviour.

🚀 Bonus Pro Tip: If you turn to digital solutions such as Tapni, you can filter, group, and regroup all of your leads into the categories of your choice.

Knowing who your leads are and where they are in the sales funnel enables your sales team to prioritize their efforts.

Thus, they can focus on leads that are more likely to convert, increasing the efficiency and effectiveness of their sales activities. Not all leads will convert into customers immediately, but lead capture enables you to nurture leads over time, building relationships and trust.

It is especially important for businesses with longer sales cycles, as it keeps your brand top-of-mind when leads are ready to purchase.

2️⃣ What Tools Are Used For Lead Generation

Businesses usually have they preferred CRM that’s used on a company basis, mostly for sales and marketing purposes. You’ll find that many companies are using tools like HubSpot or Salesforce as a CRM that will store all the information about the leads they’ve collected.

But how leads end up in the CRM like these?

First of all, they can be manually added - which is the least effective method, because it will take a most of the time.

Then, companies whose employees are going to different meetings and/or events can use different OCR scanners to scan business cards they receive, and in that way transfer the lead from different scanning apps to the CRM.

Also, there are different QR Code generator apps that will give you a possibility not only to share the contact details, but to get the information from others, and export them to the CRM as well.

But we’ve seen mostly at the events is that people are sharing their LinkedIn. Why?

Because LinkedIn is the most popular business social media platform in the world. People want to build their community, their personal brand and gain recognition on LinkedIn, and they see it as the easiest and best possible way to connect with others.